Fonts & Logos
Robson Corporation understands how and why a sign gets and maintains a customers full attention. We are in fact a sign communications company. It is our job to help get your name in a potential customers brain. It is our job to get your new Robson sign to be an icon in the community.
By using the correct logo we can accomplish several very important items. First we need to get the customer to look at the sign and stay focused on it for as long as possible. Graphics including logo and mascots are important, but they have to play together to form an appealing sign. Not only appealing to the business owner but more importantly to a potential customer that has never been inside the establishment.
Fonts, what is a font? The word font is used to describe two different items in the sign industry. First the style that the letters have or use. Second is the package of letters for changeable copy signs. In this case we will just be concerned with the style of the letters.
The style of the letters used are important from a readability and attention factor. If the letter style grabs some ones attention but they can't read the name clearly and remember it, then what good is it? All upper case, script vs italic vs block, bold or fancy. Again all of these factors are extremely important and how they interact. We have over 5,000 fonts available to choose from and will guide you through this critical step of what FONT to use.
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